— Apple’s 1997 ‘Think Different’ campaign, written by Chiat/Day with Steve Jobs’s close involvement
About this quote
हिन्दी में
जो लोग यह सोचने की हद तक सनकी होते हैं कि वे दुनिया बदल सकते हैं, वही असल में उसे बदलते हैं।
What it means
The claim is narrower than it sounds. It does not say that thinking you can change the world will change it; it says the people who do are drawn from that group — the belief has to run ahead of the evidence, because at the start there is no evidence.
Read as written, it tells you where such people come from rather than promising anything to whoever feels certain. Most of the crazy-enough are simply wrong, and the line quietly allows that; what makes it worth keeping is the observation that no amount of reasonable calculation would have licensed the attempt in the first place.
What it teaches you
When judging a plan — yours or someone else’s — keep two questions apart: whether current evidence justifies it, and whether it is worth attempting. The first question rejects almost everything new, so used alone it will make you right most of the time and involved in nothing that mattered; ask alongside it what the attempt actually costs you if it fails.
अर्थ और सीख
पंक्ति यह नहीं कहती कि जो खुद को दुनिया बदलने वाला मानता है वह बदल ही देगा — वह कहती है कि जो बदलते हैं, वे इसी तरह के लोगों में से निकलते हैं, क्योंकि शुरुआत में सबूत होता ही नहीं। ऐसे बहुत से लोग गलत भी साबित होते हैं, और यह बात इसी वाक्य में छिपी है। सीख यह है कि किसी नई कोशिश को परखते समय यह भी पूछिए कि नाकाम होने पर कीमत क्या होगी, केवल यह नहीं कि आज उसके पक्ष में सबूत हैं या नहीं।
Where it comes from
From Apple’s 1997 ‘Think Different’ campaign — written by the Chiat/Day advertising team with Steve Jobs’s close involvement, and voiced in his honour ever since. Jobs did not originate the sentence alone, but he approved every word.
